Goldene Creolen und Ringe von PURELEI, elegant und feminin, am Strand getragen.
Zarte Muschel-Halskette von PURELEI, getragen am Strand, inspiriert von der Natur.

ALOHA! So glad
you're here.

About us

GET TO KNOW PURELEI

OUR NAME

The name PURELEI combines the English word “pure”, which stands for a pure way of living as well as trust and pure love, and “lei”, the traditional Hawaiian flower garland. A lei is a powerful symbol of appreciation, gratitude and love that is always kept or returned to nature. A lei is jewelry that anyone can wear at any time. It's exactly this love and appreciation that we want PURELEI jewelry to radiate.

Learn more about our new chapter:

Read the Blog Post
PURELEI in den Sand geschrieben, umgeben von feinem, dunklem Sand. PURELEI in den Sand geschrieben, umgeben von feinem, dunklem Sand.

The Beginning of a New Chapter

8 Years of PURELEI

Bitte akzeptiere Marketing-Cookies, um dieses Video zu sehen.

Cookie-Einstellungen öffnen

PURELEI is opening a new chapter – and we're so happy you're part of it. Hear from PURELEI co-founder Alisa all about her vision and what's in store for you.

Mahalo for joining us on our journey.

OUR STORY

Lotus-Design in Schwarz, symbolisiert Eleganz und Aloha-Spirit von PURELEI.

2016

YEAR 2016

PURELEI is founded by Alisa, Freddy and Etienne.

Schlichtes, schwarzes Diamant-Icon von PURELEI, symbolisiert Eleganz und Stil.

2018

YEAR 2018

First collection in collaboration with a brand ambassador.

Schlichtes Logo mit Lotusblüte und Schriftzug 'Mahina Club' von PURELEI in elegantem Schwarz.

2019

YEAR 2019

Launch of the Mahina Club & the first PURELEI Advent Calendar.

Zwei stilisierte Gläser stoßen an, symbolisieren Freude und Feierlichkeit – PURELEI.

2020

YEAR 2020

We celebrate 1 million orders and 10,000 Mahina Club members.

Symbol von zwei Personen in minimalistischer Darstellung, PURELEI inspiriert.

2021

YEAR 2021

Team PURELEI now counts 170 employees from 14 nations.

Minimalistisches Design eines Smartphones in Schwarz, inspiriert von PURELEI.

2022

YEAR 2022

The PURELEI app launches and the first PURELEI TV commercial airs on German television.

PURELEI Beauty Logo in sanften Erdtönen, modern und elegant gestaltet.

2023

YEAR 2023

Introducing PURELEI BEAUTY

PURELEI Logo mit stilisierter Lotusblüte in elegantem Schwarz

2024

NEW CHAPTER: 2024!

Opening of the first PURELEI store in Munich & BRAND RELAUNCH
Zarte Muschelketten von PURELEI, inspiriert von Aloha, umgeben von natürlicher Schönheit.
Zwei Frauen mit Blumen im Haar, strahlend und voller Lebensfreude, inspiriert von PURELEI.

WHAT PURELEI OFFERS YOU

Causes we support

Living aloha also means giving something back. Together with you and our community, we regularly support non-profit organizations through donations to make the world a little brighter and warmer. Find out more here.

Learn More
Verschmutzte Plastikflasche im Sand, umgeben von sanften Wellen und Sonnenlicht – PURELEI inspiriert. Verschmutzte Plastikflasche im Sand, umgeben von sanften Wellen und Sonnenlicht – PURELEI inspiriert.